Creating a split test is really straight forward and a great way to check the effectiveness of your content. When you're in the campaign section, select 'Send split test' and then you can select different subject lines or different email content to send to the audience subsets. Whichever subset has performed better will determine what email/subject line that the rest of the candidates will receive. You can find out more about split testing here.
5. How do I send a split test?
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